Admissions Criteria

Admission to the PGDM(C) programme requires a Bachelor's degree (in keeping with the 10 + 2 + 3 system) with minimum 50% marks, or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU). Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply.

Students who demonstrate aptitude for expressing, assessing, or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted.

Application Process and Timelines

The selection process for the PGDM (C) involves three steps (Batch 2012-14):

You can also purchase application form from the Admission Office, MICA on cash payment of Rs. 1750/- or by sending a demand draft of Rs. 1750/- in favour of "MICA" payable at Ahmedabad, with one self-addressed stamped (Rs. 20/-) envelope of the size 12" X 10".

Stage - I CAT / GMAT Candidates should apply through CAT 2011 score. NRIs and Foreign nationals can apply through GMAT score (score of 31 December 2006 onwards).

Stage II MICA Admissions Test (MICAT)

All candidates who apply to MICA through CAT/GMAT score will be called for MICAT,subject to their application form being accepted by MICA.

MICAT is designed to assess analytical ability, divergent thinking, written communication skills and general awareness about the communications industry.

MICAT will be held in February-March, 2012 at the following centres:

Ahmedabad, Bangalore, Bhopal, Chennai, Delhi, Guwahati, Hyderabad, Kolkata, Lucknow and Mumbai.

Note: MICA reserves the right to withdraw or introduce MICAT centres.

Stage III Group Exercise (GE) and Personal Interview (PI)

Candidates will be invited for Group Exercise and Personal Interview to MICA campus, Ahmedabad based on their performance in CAT/GMAT and MICAT.